Dr Ferguson
Marketing website for an orthopedic surgeon looking to showcase multiple specialties while maintaining a clear, focused brand.
Dr. Stuart Ferguson is an orthopedic surgeon specializing in upper extremity care and pediatric orthopedics, while also providing trauma care. The challenge was to create a website that could communicate the breadth of his expertise while maintaining a clear, focused sense of specialization.
- For
- Dr FergusonSmol Batch client
- When
- 2026
- Disciplines
- Website designWebsite buildBrandingSEO optimization
- Sector
- Healthcare
The Ask
Create a website that showcases the surgeon’s specialties.
As Dr. Stuart Ferguson transitioned from fellowship into independent practice, he needed a digital presence that could introduce him to prospective patients and establish his expertise. The website needed to be easy to navigate, discoverable through organic search, and distinct from the many other orthopedic practices competing for patients online.
The Branding
Build a brand that makes specialist care feel approachable.
The goal was to create a modern brand presence for Dr Ferguson that communicates expertise without feeling overly clinical or corporate.
The User Experience
Make specialist care easy to navigate.
We designed the UX around a simple goal: help patients quickly understand what Dr Ferguson treats and find the information relevant to them. A clear, predictable navigation system organizes care by body area and specialty, while contextual pathways make it easy to move between related treatments, resources, and practice information.
